Hi! I’m Jen.

I’m a visually-driven digital Marketer, lifestyle editor, and graphic designer with a love of typography and a knack for trendspotting.

I’m an expert in content strategy, brand voice, and cross-platform storytelling. I specialize in creative marketing for e-commerce and lifestyle brands, utilizing my skills in content and copywriting, graphic design, and analytics. I excel at planning and producing multi-channel campaigns that balance organic connections and authentic engagement with consumer conversion.

Over the past fifteen years, I've worked at and contributed to many of Canada's leading lifestyle magazines and digital media outlets, writing about every lifestyle topic under the sun from fashion and beauty to fitness and wellness, with a smattering of decor, food and travel thrown in for good measure. 

I've been trusted by a variety of clients as a copywriter, creative designer, and brand consultant, and have experience writing marketing and catalogue copy, press releases, and video scripts, as well as producing social media content. I’ve also designed logos, digital newsletters, product packaging, business cards, and posters.

With a formal education in both written communications and graphic design, I take a holistic approach to brand storytelling to create identities and content that are unified and compelling. ​

Publications I’ve written for:

• The Kit

• Canadian House & Home

• The Bullet

• Glow

• Best Health

• Canadian Living

• Weddingbells

• FLARE

• Cosmetics

  + more

Brands I’ve worked for:

• Rainsford Company

• Hudson’s Bay

• President’s Choice / Loblaw Companies Limited

• Cadillac Fairview

• Brookfield Property Management

• Winners / Marshalls (TJX)

• Tonic Living

• Romona Keveza

• Burt’s Bees, Renew Life & Glad Canada

  + more

My full CV is available by request. Please contact me through the form below, or send me an email directly at jmasseau@gmail.com.